Content-The Key For Internet Marketing Success

Why most online marketers fail in their online business attempt? Before answering this question, be reminded of the richly educational video at the end of this post featuring content marketing King, Mr Joe Pelizzi. Now back the to our answer to the question of why most fail online?

Because they miss the fundamental reality of how people use the internet. Contrary to the traditional offline business’ key to success which has to do with location (You’re probably familiar with the location, location, location mantra), business success online is dependent on offering relevant and quality content to a hungry audience. A business, whether a home-based or a brick and mortar one; that wants to go and succeed online; has to have a shift in its approach. I, as an online entrepreneur must admit that I have had a hard time assimilating that shift in my focus. If you ask any online marketer what the greatest challenge they face is? Invariably you’ll hear that it’s traffic; attracting prospects to their website or blog. Offline, that issue is taken cared of by insuring that you have secured the best location, say in a shopping mall, or the main street of a city or town.

Online, it’s different. Traffic is the result of offering value in the form of relevant solutions to your potential customer’s issue.

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download this free report now: http://www.leadgenerationmasteryreport.com A gift will be sent to anyone downloading the report. We think you’ll like it.

Before visiting a site, online users are researching information that will help them meet certain needs or desires; or resolve an issue or challenge that they have. Over time I’ve come to learn of that approach as C-T-P-M, which stand for Content, Traffic, Preselling and Monetizing or Monetization. Here’s more if you want to learn about that online marketing approach.

But as you can see it all starts with content. I decided to write a post about it as I have realized that my online business has been going no where; or at best it’s been staying the same as I have been more focused on searching for best traffic sources by using among other things, posting on social media sites like Facebook, twitter, Tumblr; or usingĀ  traffic exchange sites where you’re promised to be sent quality traffic in exchange for clicking on some advertisers’ sites or banners. Each click rewards you with a certain amount of credits that you can later use to buy ad clicks. It’s all good, at least from the outside look of it until you realize that just attracting visitors is not all that it takes for a website or blog to achieve success.

Indeed, you need to have visitors who are actually interested in your business product or service. You need targeted visitors. So as a marketer, if you want to attract these targeted prospects, you’ll have to have a clear picture of who they are, what their issues or pains are; what they are doing to resolve them; where they are hanging out etc…. The marketing lingo for all that is buyer persona.

All in all, online marketing success is simple once and only if you focus on your target audience and their needs. If you focus on serving these needs with quality and relevant content, that game is pretty much in the bag. It’s good to keep that in mind. I for one had to remind myself the CTPM approach mentioned earlier as I have grown frustrated with pursuing the next fancy tactic to generate leads or attract more visitors. I hope this post helps and sheds more light if you my reader ever experience or have gone through the frustration of your business not performing to your expectations. Just focus on your customer’ or audience’s needs and you won’t go wrong. Below is a video that proves this point. It features an interview with Joe Pulizzi, the founder of Content Marketing Institue which around 2015, was the fastest growing media company in America. Learn from the best:

Share your opinion: Is content important in your online marketing business? How do you go about creating content?

 

7 Critical Steps To High Website Traffic and Ranking

Website Traffic and Ranking infuencersAttracting more visitors or traffic and ranking high on search engine results, that is the concern and challenge of every internet marketer, business owner and other home based business (offline or online). This is one of the most searched topic for these. Again, Google plays a major role in this, being the dominant search engine out there. The recurrent question: How does Google or any other search engine provider (Bing, Yahoo..etc..) decides how to rank a site? Well, the latest factor that Google and probably Bing and others take into consideration is the time spent by visitors on a site or blog. That is also known as engagement. That’s already one of the metrics used by Google’s YouTube and even Facebook (in terms of shares) to determine what content to promote and rank high in the search results. Then the question becomes: how do you get visitors to spend time on your website, page or post? There are 7 ways to keep web surfers and visitors engaged according to Eric Siu in this article in entrepreneur magazine. Here they are:

1- Be memorable to them, aka purple cow which is a term coined by the Seth Godin. In other words your article or post must capture your readers/visitors attention and leave a mark, as your articles stands out. This is the things viral articles, posts and other videos are made of and that lead to shares on other social media platforms. So know your stuffs, find your voice and style and present your topic in such a way that it breaks from the mass of other similar related writings or creations that adds to the already big info noise on the net.

2- Add a video, which is relatively easy. You can either create one of your own, making sure that it follows the same rules as the one above; or you can embed one from YouTube that is already viral or has the potential to be so, as long as it meets the criteria from step 1.

3- Write long article or post. the author says that 2000 words is a good number. This is obvious as the sheer length will keep visitors on your site or blog. It will still be necessary to make the topic or story worth their while.

4- Create content: You’ll hear it again and again in this digital age…Content is king. It’s all about providing value to your visitors.

5- Make your website or blog visitors visit a pleasant one: This is about your site design and navigation…Make it easy for them to find what they’re looking for. Another aspect of this step is addressed in step 6….

6- Fast loading time. It says it all. People are in a hurry nowadays. Attention span are shorter and so is patience. So help yourself and help your visitors bu setting your site to load fast.

7- Related post or articles. If you have a WordPress site there are plug ins for that. Again, information, content is king. People want to learn, so provide value.

All in all search engine providers are all about providing value to their users and that involves such elements as the quality of the content, the visitor’s experience on the site (load time, mobile friendly etc…). It’s an interesting mix. While I am at it I’ll make sure to follow these rules. Below is a video about the topic of attracting and retaining traffic:

 

This is video is a great complement to the topic discussed here. Leave your comments below and share what you have learned that helps attract and keep more visitors on a site or blog.

Dear Business Owners, A Primer For You on SEO (aka Search Engine Optimization)

SEO recicle arrows
SEO recicle arrows

Hello to all my readers, especially those of the small business community (whether brick and mortar or home based). Since I’ve engaged on this IM (aka Internet Marketing) journey, one of the word that has been recurrent is SEO or Search Engine Optimization. If you don’t know yet, there are various opinions about the topic, some in favor of this online marketing tactic to drive traffic to a website; others against as they see SEO as an evil strategy to manipulate search engine results. There’s a little bit of truth in both sides of the issue. But as a business owner you still have to know what it’s about. As in pretty much everything there’s a good way of doing SEO and bring visitors to a site and there’s a bad way. Hereafter I have added a YouTube video from one of the most respected guru in this art, Alex Becker.

A little warning this otherwise young and smart fella can have a very colorful language, not always but he wold sometimes drop some sh…” bombs here and there. Don’t let that detract you from the training. He offers a lot of value. One thing is sure this fella is a straight shooter. He keeps to his words. Anyways, judge for yourself and get your baptism in the art of SEO, and be equipped because there are many so called SEO specialist out there who’d help separate you from your money very quick by using some sleek lingo and pray on your lack of knowledge. But again there are some really good and great ones out there. I consider Alex among the latter..actually excellent one. By the way, I’m still new in the thing, but I know enough to be dangerous to a scammer.

How much do you know about SEO? What do you want to learn? Is it important for your business? How so? Ever hired an SEO expert?