Hello to all my readers, especially those of the small business community (whether brick and mortar or home based). Since I’ve engaged on this IM (aka Internet Marketing) journey, one of the word that has been recurrent is SEO or Search Engine Optimization. If you don’t know yet, there are various opinions about the topic, some in favor of this online marketing tactic to drive traffic to a website; others against as they see SEO as an evil strategy to manipulate search engine results. There’s a little bit of truth in both sides of the issue. But as a business owner you still have to know what it’s about. As in pretty much everything there’s a good way of doing SEO and bring visitors to a site and there’s a bad way. Hereafter I have added a YouTube video from one of the most respected guru in this art, Alex Becker.
A little warning this otherwise young and smart fella can have a very colorful language, not always but he wold sometimes drop some sh…” bombs here and there. Don’t let that detract you from the training. He offers a lot of value. One thing is sure this fella is a straight shooter. He keeps to his words. Anyways, judge for yourself and get your baptism in the art of SEO, and be equipped because there are many so called SEO specialist out there who’d help separate you from your money very quick by using some sleek lingo and pray on your lack of knowledge. But again there are some really good and great ones out there. I consider Alex among the latter..actually excellent one. By the way, I’m still new in the thing, but I know enough to be dangerous to a scammer.
How much do you know about SEO? What do you want to learn? Is it important for your business? How so? Ever hired an SEO expert?