If you’ve been on the internet or online marketing arena for a while you’ve heard and learned that the success of your business online depends on the amount of traffic driven to your website or sales page. Then you are served with all kinds of lingo related to techniques to attracting visitors, such as SEO, pay-per-click, Google adwords, Media Buying, etc… Well I’ve found an article from an online marketer that I respect and consider to be one of; if not my go-to-source as far as common sense internet marketing techniques and other creative ideas. Jim Cockrum is his name. On his blog one of Jim’s blog post destroys the notion that driving traffic is relevant or matters at all in today’s online environment. Find out more about Jim’s no more driving traffic opinion.
In short Jim’s view is that by focusing on a niche; and creating and offering original content that gets noticed and pleases the readers, and there’ll be enough buzz created by these to generate traffic to your blog our website.