What challenge most websites experience to be successful? Traffic or attracting more visitors. What is the cause? The most common mistake website designer and other publisher, myself included make is to put the ecart before the horse or thinking about monetisation and other aspect of site building such as the look and feel; before content. I learned this the hard way when I build my website (ecommerce to be more precise) to sell auto air conditioning compressor. Had I thought about providing valuable information that addressed the challenges that my target customer were facing with their vehicle’s ac systems I would have had less trouble getting more visits and sales to my site. Instead I went ahead with creating my site, listing all kinds of auto ac parts making sure that I used the right title tag and other website design tag stuff, except providing articles and other tips about ac repair or addressing car ac related issues.
Well it’s all the more difficult for me to talk as I knew better through reading one of the best resources on the topic of getting target traffic to a website through content and even at some point owning the website building tool which I and many other more successful solopreneurs as we like to call one another in that particular community; consider one of the best if not the best website builder in the market. So the lesson, think in terms of your target customer. What is his or her challenge? How does she go about searching for it? Where does he or she hangs out? What kind of words (aka keywords) are they using? etc… These kind of questions will help you build pages that provide valuable and useful information to your visitors and position you as expert, while increasing your credibility. Then, only then your visitors are now being more open to the notion of becoming customers. Sounds simple but in actuality it’s easy to get lost in the techniques of the website or of the product. I hope this helps. Ever made the mistakes mentioned in this (long) post? Any advises?
I’ve found this great article on Facebook that presents 6 ways for small businesses to use Periscope, the live video broadcast social media platform, to grow their businesses. One thing for small business owners to keep in mind is that not all social media platform will be effective for marketing the business online. You still have to test to determine which one lends itself to your business; Which one attracts your audience most (assuming that you can answer the question of where your target customers are more likely to hand out. Anyways, socialmediaexaminer.com, the publisher of this article is an authority when it comes to social media in general and social media marketing in articular. So read it and make it work for you. While we’re at it which one of the social media network are you using the most to promote and grow your business?
Since the main focus of this blog is to empower small and home based businesses with information related to online marketing, I found this great article from the SiteSell Blog and in which the point is clearly made about the changes that have happened in the last few years about successfully setting a website (or any web property for that matter): It’s no longer a matter of creating a website or blog; and submitting it to search engine. Nowadays, social media has changed the game.
Marketing Hot Tip
A sure way to get traffic? Creating or finding viral content on social media. How? By conducting a search of such viral content, posting it on your Facebook Page and sending engaged visitors to your site or blog. Better yet, you can automate the whole process and generate traffic for free. How? Check the Viral Autobots Software at: http://www.AllAboutOnlineMarketing.com/viralautobots
Every internet property (website, blog, video, etc…) that you set up for your business will receive a social media score from Google and that will be use by the search engine giant to determine your ranking. So for the sake of the of your success online and therefore your brick and mortar or home-based business, you better be aware and learn all you can about what it takes to master the social media game. In this article, Suzanne Perkins the author outlines some social media strategies for business growth. Read on and apply them. I’m learning that in the digital era we’re in fast action
The title of your content can increase your search engine traffic? It goes without saying you’ll tell me. It’s a basic SEO strategy to get your site or page in your site rank on search engines. Well, thus approach is different though and rather simple. It consist on using headline news trends and connect them to your topic of interest. Well, I am not a specialist in the matter, but I have found an article that advocate using title trends in the news to increase traffic on your site. Now mind you it’s the intent of the author to teach how to manipulate the system and attract visitors only for them to find out that the article or content piece they’ve found out does not related to the peace of information they were looking for; besides, Google won’t like that and will penalize your site in a mighty way….Here’s an example of a title that uses the headline use to attract visitors to once’s site: ” Recession Proof income strategies”. In this type of a content piece you want to… yes,… talk about recession,… but also mention how the internet for example can recession proof your income.
Website Traffic Hot Tip
Do you want a sure method to generate targeted and responsive traffic to your website, running a solo ad is your answer. Still, learning from an expert is the best way to take full advantage the benefits of that online traffic method. Check this course from one of the best in the business. Click here now: http://www.AllAboutOnlineMarketing.com/soloadfla
Anyways, it’s a powerful approach. I invite you to read more about it. Though this online traffic article is 7 years old,it’s still relevant today. What technique do you use to increase the amount of visitors to your site?
This is a situation that I have experienced with my e-commerce site where I am selling auto air conditioning parts. I first set it up in early 2011 after my eBay seller account got restricted. I was at that point facing the new world of having to generate my own targeted traffic with limited to no income to advertise, or invest in any sort of marketing. I had to learn the hard way, read a lot do a lot of back link building, manually. Always learning new ways and strategies and other tactics gave me hope that the amount of visitors and eventually buyers will get growing… I’ll get up in the morning to check my traffic only to find out that there was a measly 5 visitors..But I kept at it…And honestly? I’m still keeping at it only that my traffic is consistently now at above 30 and when it’s high season for the type of products that I am selling I get some regular visits above 100 per day..Anyways, why am I sharing this? Well, I was looking for an article to share here on my blog on the topic of traffic building and I found one, actually a blog post that was addressing the very challenges I’ve been talking about, only the author calls it traffic hump. When experiencing it you have to press on, keep at it, which is exactly Ken Evoy’s point and the man knows what he’s talking about. Anyways, go ahead read that traffic hump article.
In the day and age that we are in where it’s very difficult to build a site that will rank well, on the first page of Google or any search engine I have searched (and still searching) for a sure method to generate targeted traffic to my website or landing page offer. One such tool is media buying. Here’s a free report on how to generate targeted with media buying.