Attract Better Leads By First Creating Your Buyer Persona.

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download this free report now: http://www.leadgenerationmasteryreport.com

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When you first start building leads, a fundamental and essential step you need to take is to define your buyer persona. This is what will allow you to find your audience or ‘cold leads’ at that point; which are the first point of contact for your marketing.
A cold lead can be defined as someone who has never heard from you before but who you have the option of contacting. This might be an email address you’ve bought, or someone who has just now landed on your site. What makes them a lead at all, is the fact that they fit your demographic. This is the kind of person that is likely to want to buy your product and they fit precisely within your target demographic.
If you can find that kind of person, that then means that you stand a much better chance of converting them from a cold lead to a warm lead – of getting them to give you permission to contact them.

Watch the video below featuring Stephen Higgins from HubSpot a solution provider of all-in-one-software for inbound marketing, to businesses.

But you can’t know if someone fits into your target demographic until you know precisely what that target demographic is. And this is where your ‘buyer persona’ comes into play. What is a Persona?
Essentially, a persona is a profile of the kind of person who precisely matches your target demographic. It’s a fictional generalized representation of your target customer. You should determine what is the right age and the right gender of that customer. He or she should have the right income, hobbies/interests or a career that aligns with what you’re selling. To use the lingo of the marketing industry, it’s your ideal buyer or audience.
This is then what will allow you to target your ads to attract and acquire that ideal buyer who is a cold lead when starting your lead generation process. You’ll then attempt to reach out your ideal customer through PPC ad or ad on the right social media platform where your target is most likely to hang out.
A persona goes further than this though and actually means that you are literally profiling your leads as though they were a real person. You need to think about their interests, their hobbies and even their dreams.
Once you know what the dream of your persona is, you can then start marketing to them much better by thinking about your value proposition. How are you going to make life better for that person? What problems that they deal with regularly are you going to solve for them?
Your persona will also tell you where you can find your readers. What other interests they have for instance? You know they like your niche but perhaps they are also likely to enjoy cooking? In which case, what other opportunities does this open up?
Knowing your persona will even help you to create posts and relevant content in general, that are much more engaging because they speak directly to the kind of reader who is likely to be looking at them!

Give us your opinion…Do you have a clear picture of what your ideal customer looks like?

5 Places To Find More Customers, From A Top Network Marketer.

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download your free report now: http://www.AllAboutOnlineMarketing.com/LeadGenerationReport/

Everyone taking advantage of the free report will receive a gift. To find out, just download the report and you’ll be glad you did.

What do network marketers aka mlmers, online marketers, solopreneurs , work at/from home moms and other digital entrepreneurs have in common? They all need customers and are looking for ways to find them, preferably without spending any money.

What if a successful entrepreneur to the tune of million dollars in sales showed you her top 5 places to find customers? Will you pay attention? It is said that to be successful, just do or model what other successful people did. Well in the following video, Tanya Aliza-a successful network entrepreneur will show you her top 5 places for finding customers or leads. I promise you’ll learn to generate leads for your business from 5 top places and it won’t be boring. Pull your notepad and get ready to write and implement:

How did you like this teaching? Have additional suggestions? Tell us…Leave a comment below.

 

Build Your List With Facebook Ads in 24 Hours And Make $200 Per Day

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download your free report now: http://www.AllAboutOnlineMarketing.com/LeadGenerationReport/

Facebook ads has now been one of the bet if not the best method of choice for online marketers to generate leads , build a list and generate sales online. The issue is, how to do it. There are many articles and other videos that make it sound as if it’s an easy feat but the reality is that unless you know what you do it might end up costing you more thank you anticipated. So how can you successfully and profitably generate leads, build your list and make sales using Facebook ads? Well by simply learning from other successful online marketers and entrepreneurs and duplicating or copying what they have done; or are doing with their Facebook ads methods. Here are two video from 2 successful and established internet entrepreneurs, Aurelius Tjin and Alex Becker:

First Aurelius: He’ll show you how he was able to build a list in 24 hours using Facebook ads:

And last but not the least (far from that…), Alex a multimillionaire SEO and software online entrepreneur will show how to generate $200 a day using Facebook ads:

Watch, learn and apply. Also remember to leave a comment on these videos and even your questions if any. Finally download the free report on top of the page to access the top lead generation resources online. Facebook is only one of them.

I hope you’ll enjoy reading this post and that it added great value to your online learning experience.

 

How to Use Periscope To Grow Your Small or Home Based Business

Periscope For Small and Home Based Business Growth 1I’ve found this great article on Facebook that presents 6 ways for small businesses to use Periscope, the live video broadcast social media platform, to grow their businesses. One thing for small business owners to keep in mind is that not all social media platform will be effective for marketing the business online. You still have to test to determine which one lends itself to your business; Which one attracts your audience most (assuming that you can answer the question of where your target customers are more likely to hand out. Anyways, socialmediaexaminer.com, the publisher of this article is an authority when it comes to social media in general and social media marketing in articular. So read it and make it work for you. While we’re at it which one of the social media network are you using the most to promote and grow  your business?

How Small Business Owners Can Put Social Media To Work For Them

Social Media tips for Small And Home Based Businesses GrowthSince the main focus of this blog is to empower small and home based businesses with information related to online marketing, I found this great article from the SiteSell Blog and in which the point is clearly made about the changes that have happened in the last few years about successfully setting a website (or any web property for that matter): It’s no longer a matter of creating a website or blog; and submitting it to search engine. Nowadays, social media has changed the game.

Marketing Hot Tip
A sure way to get traffic? Creating or finding viral content on social media. How? By conducting a search of such viral content, posting it on your Facebook Page and sending engaged visitors to your site or blog. Better yet, you can automate the whole process and generate traffic for free. How? Check the Viral Autobots Software at: http://www.AllAboutOnlineMarketing.com/viralautobots

Every internet property (website, blog, video, etc…) that you set up for your business will receive a social media score from Google and that will be use by the search engine giant to determine your ranking. So for the sake of the of your success online and therefore your brick and mortar or home-based business, you better be aware and learn all you can about what it takes to master the social media game. In this article, Suzanne Perkins the author outlines some social media strategies for business growth. Read on and apply them. I’m learning that in the digital era we’re in fast action

An ingenious way to use Facebook and Drive Traffic To Your website or Blog

I never seize to admire those creative people who come up with innovative solutions or approach to fixing a problem. In this article the Social Media Traffic Strategyauthor shares how he went from building a following of 400 likes for his cat loving Facebook page in three years to doubling that number is 2 weeks, and increasing visitors to his website in the process. How? through join ventures, though it’s not the name that Kurt Smitt use. Well find out more about this social media traffic technique here. How have you used Facebook to drive traffic to your site or blog?