Attracting more visitors or traffic and ranking high on search engine results, that is the concern and challenge of every internet marketer, business owner and other home based business (offline or online). This is one of the most searched topic for these. Again, Google plays a major role in this, being the dominant search engine out there. The recurrent question: How does Google or any other search engine provider (Bing, Yahoo..etc..) decides how to rank a site? Well, the latest factor that Google and probably Bing and others take into consideration is the time spent by visitors on a site or blog. That is also known as engagement. That’s already one of the metrics used by Google’s YouTube and even Facebook (in terms of shares) to determine what content to promote and rank high in the search results. Then the question becomes: how do you get visitors to spend time on your website, page or post? There are 7 ways to keep web surfers and visitors engaged according to Eric Siu in this article in entrepreneur magazine. Here they are:
1- Be memorable to them, aka purple cow which is a term coined by the Seth Godin. In other words your article or post must capture your readers/visitors attention and leave a mark, as your articles stands out. This is the things viral articles, posts and other videos are made of and that lead to shares on other social media platforms. So know your stuffs, find your voice and style and present your topic in such a way that it breaks from the mass of other similar related writings or creations that adds to the already big info noise on the net.
2- Add a video, which is relatively easy. You can either create one of your own, making sure that it follows the same rules as the one above; or you can embed one from YouTube that is already viral or has the potential to be so, as long as it meets the criteria from step 1.
3- Write long article or post. the author says that 2000 words is a good number. This is obvious as the sheer length will keep visitors on your site or blog. It will still be necessary to make the topic or story worth their while.
4- Create content: You’ll hear it again and again in this digital age…Content is king. It’s all about providing value to your visitors.
5- Make your website or blog visitors visit a pleasant one: This is about your site design and navigation…Make it easy for them to find what they’re looking for. Another aspect of this step is addressed in step 6….
6- Fast loading time. It says it all. People are in a hurry nowadays. Attention span are shorter and so is patience. So help yourself and help your visitors bu setting your site to load fast.
7- Related post or articles. If you have a WordPress site there are plug ins for that. Again, information, content is king. People want to learn, so provide value.
All in all search engine providers are all about providing value to their users and that involves such elements as the quality of the content, the visitor’s experience on the site (load time, mobile friendly etc…). It’s an interesting mix. While I am at it I’ll make sure to follow these rules. Below is a video about the topic of attracting and retaining traffic:
This is video is a great complement to the topic discussed here. Leave your comments below and share what you have learned that helps attract and keep more visitors on a site or blog.