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When you first start building leads, a fundamental and essential step you need to take is to define your buyer persona. This is what will allow you to find your audience or ‘cold leads’ at that point; which are the first point of contact for your marketing.
A cold lead can be defined as someone who has never heard from you before but who you have the option of contacting. This might be an email address you’ve bought, or someone who has just now landed on your site. What makes them a lead at all, is the fact that they fit your demographic. This is the kind of person that is likely to want to buy your product and they fit precisely within your target demographic.
If you can find that kind of person, that then means that you stand a much better chance of converting them from a cold lead to a warm lead – of getting them to give you permission to contact them.
Watch the video below featuring Stephen Higgins from HubSpot a solution provider of all-in-one-software for inbound marketing, to businesses.
But you can’t know if someone fits into your target demographic until you know precisely what that target demographic is. And this is where your ‘buyer persona’ comes into play. What is a Persona?
Essentially, a persona is a profile of the kind of person who precisely matches your target demographic. It’s a fictional generalized representation of your target customer. You should determine what is the right age and the right gender of that customer. He or she should have the right income, hobbies/interests or a career that aligns with what you’re selling. To use the lingo of the marketing industry, it’s your ideal buyer or audience.
This is then what will allow you to target your ads to attract and acquire that ideal buyer who is a cold lead when starting your lead generation process. You’ll then attempt to reach out your ideal customer through PPC ad or ad on the right social media platform where your target is most likely to hang out.
A persona goes further than this though and actually means that you are literally profiling your leads as though they were a real person. You need to think about their interests, their hobbies and even their dreams.
Once you know what the dream of your persona is, you can then start marketing to them much better by thinking about your value proposition. How are you going to make life better for that person? What problems that they deal with regularly are you going to solve for them?
Your persona will also tell you where you can find your readers. What other interests they have for instance? You know they like your niche but perhaps they are also likely to enjoy cooking? In which case, what other opportunities does this open up?
Knowing your persona will even help you to create posts and relevant content in general, that are much more engaging because they speak directly to the kind of reader who is likely to be looking at them!
Give us your opinion…Do you have a clear picture of what your ideal customer looks like?
It’s already a well established fact that in order to be successful a business and more particularly a small business be it a painting contractor, a local dentist or lawfirm, etc…they must generate leads. Without the latter there’s no sales; and no sales equals no revenue, therefore no profits and finally no business, which means death.
Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Get your hand on it and implement. Download your free report now.
When it comes to generating leads online, the best way for a small business to do so is by producing valuable content that address the needs or issues of the particular audience that is being targeted. So if there’s no leads attracted, it’s important to identify why? Has the target market been properly defined (i.e does the customer avatar for the business been well formulated?). There’s a number of reasons why a business’s site or online marketing efforts have no results in terms of prospects.
This being said, it’s pretty much easy process…Or is it? Once you have produced these leads, the question becomes do they convert? If not why? Again there’s a number of reasons why a business’s website promotion does not have the expected outcome. In the following article link from Hubspot, all these reasons can be boiled down to 9 online prospecting errors marketers make that results in either not attracting enough prospects to their internet property (site, landing page, etc…) or the ones who agreed to provide their information in exchange for whatever ethical bribe or lead magnets was used as incentive; these do not convert into sales. Find out more and learn how to avoid these lead generation mistakes.
Learn also from the video below some ideas to generate leads for your local business. Internet marketing expert Marie Forleo answers a local bakery owner’s question on how to drive more traffic to her store.
Media buying has proven to be an immensely helpful source of traffic that helps businesses get targeted traffic to their website and ultimately enables them to boost their profits.
For local businesses, media buying can be a good way to expand their products and popularize their brand. Media buying helps local businesses grow by advertising their brand online via other websites.
It provides the local business owner the methodology to negotiate the most favorable terms for their business in terms of cost, performance, placements and cancellations. By doing this, they get better returns for their investment.
With media buying, a small business can take advantage of the efficiency gains in advertising and the ad space buying processes. These gains help increase sales of the brand by exposing the business’ products with complete ease.
With media buying, small business owners can create an awareness for their brand and company online. Small business owners can choose a site with higher traffic that would be relevant for their brand which can bring the targeted audiences to them.
The key for a business to successfully use media buying is to find where its customers are and how they’ll find it through that channel. By placing its ads at the correct location, the chances of its visibility get increased many fold.
Here’s a great media buying article showing the best media buying sites for small businesses. Access it here
Media buying is a cost effective method for local businesses owners because they only have to pay for the ad space made by the number of people clicking the ad from their website. It is cost effective, as well as result oriented.
Before implementing a media buying campaign, the business marketer should make sure that the site on which he will be promoting his brand will get him the targeted audiences. A media buyer needs a comprehensive online marketing strategy designed to attract and convert those leads into sales.
Media buying services include the purchasing of media space on a website which is visited by a particular audience. The media service keeps track of the visits to the advertiser’s products and services.
Media buying provides local business owners a chance to make their brand reachable to more people. This will increase the frequency of the targeted audience, and will help to convert them from visitors to paying customers.
Another advantage of media buying is that it is cheaper, it can target the market better and you can be at the right place at the right time. Media buying helps user interaction because everything is measured and quantified to make the buyer know the exact source of traffic.
Media buyers can also know the amount of time visitors spend on their ad and what keywords they used to find them. Online media buying helps to enhance your visibility online in a competitive environment.
To conclude, the tools available to small business through media buying can generate prodigious results in the form of tremendous traffic, leads and sales, all targeted, i.e if used properly. That’s why we strongly encourage you to download the free report mentioned in the box above.
In the internet marketing world, you always hear that the money is in the list. A good online marketing trainer will tell you that one of the main skill you want to master to be successful in bringing your business up to the standards of the digital economy is email marketing and building a list. Yet as a business owner or if you have a home based business you always hear the insistence placed upon building a website. There are scores of stories about indecent sums of money invested to build a flashy looking site that gets no visitors and therefore brings no sales or whatever goal was intended in building it. If you have a home based business, like say a in a network marketing opportunity you always hear the company’s reps try to sell the fact that the company gives each one a website to help the distributors better market themselves by appearing more professional; and the opportunity. The website will work for them 24/7. Well, the concept of email marketing or building a list is foreign to the world of mlm. Only top distributors are familiar with these and apply email marketing and list building techniques consistently. In any case I’ve found an article that teaches online entrepreneurs (and I’ll add offline as well) to professionally and effectively use email marketing to increase customer’s subscriptions and business’ sales. It explains the lingo of email marketing such as squeeze age, lead magnet aka free offer or ethical bribe. It shows the common pitfall in building a list, in brief a great post…Check it out, learn and apply…I’ll do the same, because I’m still growing in this online thing myself. While I am on this subject check Jim Cockrum one of my favorite “online guru”, and his list building class
In today’s digital age, mobile devices such as smartphones and tablets have made it possible to easily access the internet. Today’s consumers are bombarded with tons of information and are more than ever informed decision makers. They search online usually using their cellular or tablets before making any purchasing decision. Consumers conduct local searches of the businesses in their city or neighborhood before deciding to visit them or would even go ahead and purchase using their phones or tablets. Online searches from mobile devices have for the first time outpaced the ones from desktop computers. So as a business owner or if you own a home-based business, you need to know the ins and outs of this new mobile revolution as far as online marketing is concerned. Your offline or home business had now better chances to be found and therefore be successful than ever before. Check this article from Manta and the related webinar on the subject