Attract Better Leads By First Creating Your Buyer Persona.

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When you first start building leads, a fundamental and essential step you need to take is to define your buyer persona. This is what will allow you to find your audience or ‘cold leads’ at that point; which are the first point of contact for your marketing.
A cold lead can be defined as someone who has never heard from you before but who you have the option of contacting. This might be an email address you’ve bought, or someone who has just now landed on your site. What makes them a lead at all, is the fact that they fit your demographic. This is the kind of person that is likely to want to buy your product and they fit precisely within your target demographic.
If you can find that kind of person, that then means that you stand a much better chance of converting them from a cold lead to a warm lead – of getting them to give you permission to contact them.

Watch the video below featuring Stephen Higgins from HubSpot a solution provider of all-in-one-software for inbound marketing, to businesses.

But you can’t know if someone fits into your target demographic until you know precisely what that target demographic is. And this is where your ‘buyer persona’ comes into play. What is a Persona?
Essentially, a persona is a profile of the kind of person who precisely matches your target demographic. It’s a fictional generalized representation of your target customer. You should determine what is the right age and the right gender of that customer. He or she should have the right income, hobbies/interests or a career that aligns with what you’re selling. To use the lingo of the marketing industry, it’s your ideal buyer or audience.
This is then what will allow you to target your ads to attract and acquire that ideal buyer who is a cold lead when starting your lead generation process. You’ll then attempt to reach out your ideal customer through PPC ad or ad on the right social media platform where your target is most likely to hang out.
A persona goes further than this though and actually means that you are literally profiling your leads as though they were a real person. You need to think about their interests, their hobbies and even their dreams.
Once you know what the dream of your persona is, you can then start marketing to them much better by thinking about your value proposition. How are you going to make life better for that person? What problems that they deal with regularly are you going to solve for them?
Your persona will also tell you where you can find your readers. What other interests they have for instance? You know they like your niche but perhaps they are also likely to enjoy cooking? In which case, what other opportunities does this open up?
Knowing your persona will even help you to create posts and relevant content in general, that are much more engaging because they speak directly to the kind of reader who is likely to be looking at them!

Give us your opinion…Do you have a clear picture of what your ideal customer looks like?

7 Simple Ideas To Get Subscribers to Your Blog

blog-subscribersThe rhetorical question about how to increase subscribers to your bog or website? That question is probably one of the most searched for or asked about. As a newly self appointed blogger, I am also learning how to atract more readers to my blog. One thing comes back again and again. You have to post regularly and consistently. Creating or finding content is key. There are 7 other strategies to get subscribers to your blog.

Click on that link to learn more from that Hubspot blog article.

How Small Business Owners can Effectively Use email Marketing To Increase Subscribers and Sales

email for home based business, email marketing for small business
email for home based business, email marketing for small business

In the internet marketing world, you always hear that the money is in the list. A good online marketing trainer will tell you that one of the main skill you want to master to be successful in bringing your business up to the standards of the digital economy is email marketing and building a list. Yet as a business owner or if you have a home based business you always hear the insistence placed upon building a website. There are scores of stories about indecent sums of money invested to build a flashy looking site that gets no visitors and therefore brings no sales or whatever goal was intended in building it. If you have a home based business, like say a in a network marketing opportunity you always hear the company’s reps try to sell the fact that the company gives each one a website to help the distributors better market themselves by appearing more professional; and the opportunity. The website will work for them 24/7. Well, the concept of email marketing or building a list is foreign to the world of mlm. Only top distributors are familiar with these and apply email marketing and list building techniques consistently. In any case I’ve found an article that teaches online entrepreneurs (and I’ll add offline as well) to professionally and effectively use email marketing to increase customer’s subscriptions and business’ sales. It explains the lingo of email marketing such as squeeze age, lead magnet aka free offer or ethical bribe. It shows the common pitfall in building a list, in brief a great post…Check it out, learn and apply…I’ll do the same, because I’m still growing in this online thing myself. While I am on this subject check Jim Cockrum one of my favorite “online guru”, and his list building class