What challenge most websites experience to be successful? Traffic or attracting more visitors. What is the cause? The most common mistake website designer and other publisher, myself included make is to put the ecart before the horse or thinking about monetisation and other aspect of site building such as the look and feel; before content. I learned this the hard way when I build my website (ecommerce to be more precise) to sell auto air conditioning compressor. Had I thought about providing valuable information that addressed the challenges that my target customer were facing with their vehicle’s ac systems I would have had less trouble getting more visits and sales to my site. Instead I went ahead with creating my site, listing all kinds of auto ac parts making sure that I used the right title tag and other website design tag stuff, except providing articles and other tips about ac repair or addressing car ac related issues.
Well it’s all the more difficult for me to talk as I knew better through reading one of the best resources on the topic of getting target traffic to a website through content and even at some point owning the website building tool which I and many other more successful solopreneurs as we like to call one another in that particular community; consider one of the best if not the best website builder in the market. So the lesson, think in terms of your target customer. What is his or her challenge? How does she go about searching for it? Where does he or she hangs out? What kind of words (aka keywords) are they using? etc… These kind of questions will help you build pages that provide valuable and useful information to your visitors and position you as expert, while increasing your credibility. Then, only then your visitors are now being more open to the notion of becoming customers. Sounds simple but in actuality it’s easy to get lost in the techniques of the website or of the product. I hope this helps. Ever made the mistakes mentioned in this (long) post? Any advises?