Attract Better Leads By First Creating Your Buyer Persona.

Lead Generation Tip
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When you first start building leads, a fundamental and essential step you need to take is to define your buyer persona. This is what will allow you to find your audience or ‘cold leads’ at that point; which are the first point of contact for your marketing.
A cold lead can be defined as someone who has never heard from you before but who you have the option of contacting. This might be an email address you’ve bought, or someone who has just now landed on your site. What makes them a lead at all, is the fact that they fit your demographic. This is the kind of person that is likely to want to buy your product and they fit precisely within your target demographic.
If you can find that kind of person, that then means that you stand a much better chance of converting them from a cold lead to a warm lead – of getting them to give you permission to contact them.

Watch the video below featuring Stephen Higgins from HubSpot a solution provider of all-in-one-software for inbound marketing, to businesses.

But you can’t know if someone fits into your target demographic until you know precisely what that target demographic is. And this is where your ‘buyer persona’ comes into play. What is a Persona?
Essentially, a persona is a profile of the kind of person who precisely matches your target demographic. It’s a fictional generalized representation of your target customer. You should determine what is the right age and the right gender of that customer. He or she should have the right income, hobbies/interests or a career that aligns with what you’re selling. To use the lingo of the marketing industry, it’s your ideal buyer or audience.
This is then what will allow you to target your ads to attract and acquire that ideal buyer who is a cold lead when starting your lead generation process. You’ll then attempt to reach out your ideal customer through PPC ad or ad on the right social media platform where your target is most likely to hang out.
A persona goes further than this though and actually means that you are literally profiling your leads as though they were a real person. You need to think about their interests, their hobbies and even their dreams.
Once you know what the dream of your persona is, you can then start marketing to them much better by thinking about your value proposition. How are you going to make life better for that person? What problems that they deal with regularly are you going to solve for them?
Your persona will also tell you where you can find your readers. What other interests they have for instance? You know they like your niche but perhaps they are also likely to enjoy cooking? In which case, what other opportunities does this open up?
Knowing your persona will even help you to create posts and relevant content in general, that are much more engaging because they speak directly to the kind of reader who is likely to be looking at them!

Give us your opinion…Do you have a clear picture of what your ideal customer looks like?

Content-The Key For Internet Marketing Success

Why most online marketers fail in their online business attempt? Before answering this question, be reminded of the richly educational video at the end of this post featuring content marketing King, Mr Joe Pelizzi. Now back the to our answer to the question of why most fail online?

Because they miss the fundamental reality of how people use the internet. Contrary to the traditional offline business’ key to success which has to do with location (You’re probably familiar with the location, location, location mantra), business success online is dependent on offering relevant and quality content to a hungry audience. A business, whether a home-based or a brick and mortar one; that wants to go and succeed online; has to have a shift in its approach. I, as an online entrepreneur must admit that I have had a hard time assimilating that shift in my focus. If you ask any online marketer what the greatest challenge they face is? Invariably you’ll hear that it’s traffic; attracting prospects to their website or blog. Offline, that issue is taken cared of by insuring that you have secured the best location, say in a shopping mall, or the main street of a city or town.

Online, it’s different. Traffic is the result of offering value in the form of relevant solutions to your potential customer’s issue.

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download this free report now: http://www.leadgenerationmasteryreport.com A gift will be sent to anyone downloading the report. We think you’ll like it.

Before visiting a site, online users are researching information that will help them meet certain needs or desires; or resolve an issue or challenge that they have. Over time I’ve come to learn of that approach as C-T-P-M, which stand for Content, Traffic, Preselling and Monetizing or Monetization. Here’s more if you want to learn about that online marketing approach.

But as you can see it all starts with content. I decided to write a post about it as I have realized that my online business has been going no where; or at best it’s been staying the same as I have been more focused on searching for best traffic sources by using among other things, posting on social media sites like Facebook, twitter, Tumblr; or using  traffic exchange sites where you’re promised to be sent quality traffic in exchange for clicking on some advertisers’ sites or banners. Each click rewards you with a certain amount of credits that you can later use to buy ad clicks. It’s all good, at least from the outside look of it until you realize that just attracting visitors is not all that it takes for a website or blog to achieve success.

Indeed, you need to have visitors who are actually interested in your business product or service. You need targeted visitors. So as a marketer, if you want to attract these targeted prospects, you’ll have to have a clear picture of who they are, what their issues or pains are; what they are doing to resolve them; where they are hanging out etc…. The marketing lingo for all that is buyer persona.

All in all, online marketing success is simple once and only if you focus on your target audience and their needs. If you focus on serving these needs with quality and relevant content, that game is pretty much in the bag. It’s good to keep that in mind. I for one had to remind myself the CTPM approach mentioned earlier as I have grown frustrated with pursuing the next fancy tactic to generate leads or attract more visitors. I hope this post helps and sheds more light if you my reader ever experience or have gone through the frustration of your business not performing to your expectations. Just focus on your customer’ or audience’s needs and you won’t go wrong. Below is a video that proves this point. It features an interview with Joe Pulizzi, the founder of Content Marketing Institue which around 2015, was the fastest growing media company in America. Learn from the best:

Share your opinion: Is content important in your online marketing business? How do you go about creating content?

 

9 Lead Generation Tools To Build Manage and Grow Your Leads

To generate leads successfully online, the right tools are needed. Some of the tools involved include lead capture or lead magnet pages, auto responders, email marketing software, customer service tools such as Zendesk;

 

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download this free report now: http://www.leadgenerationmasteryreport.com  A free gift will be sent to anyone getting the report. You’ll be glad you did.

CRM software such as HubSpot.The list goes on. Here’s a video that will give you a brief presentation of 9 lead generation tools that we consider essential for a successful and effective online prospecting and capturing campaign.

This video is part of our Lead Generation Mastery video course that provides a more comprehensive training on the subject for your offline or home based business. So, watch the video below and if you want to learn more about or purchase the video course check the link in the box above.

9 Lead Generation Don’ts For Small Businesses

It’s already a well established fact that in order to be successful a business and more particularly a small business be it a painting contractor, a local dentist or lawfirm, etc…they must generate leads. Without the latter there’s no sales; and no sales equals no revenue, therefore no profits and finally no business, which means death.

Lead Generation Tip
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When it comes to generating leads online, the best way for a small business to do so is by producing valuable content that address the needs or issues of the particular audience that is being targeted. So if there’s no leads attracted, it’s important to identify why? Has the target market been properly defined (i.e does the customer avatar for the business been well formulated?). There’s a number of reasons why a business’s site or online marketing efforts have no results in terms of prospects.

This being said, it’s pretty much easy process…Or is it? Once you have produced these leads, the question becomes do they convert? If not why? Again there’s a number of reasons why a business’s website promotion does not have the expected outcome. In the following article link  from Hubspot, all these reasons can be boiled down to 9 online prospecting errors marketers make that results in either not attracting enough prospects to their internet property (site, landing page, etc…) or the ones who agreed to provide their information in exchange for whatever ethical bribe or lead magnets was used as incentive; these do not convert into sales. Find out more and learn how to avoid these lead generation mistakes.

Learn also from the video below some ideas to generate leads for your local business. Internet marketing expert Marie Forleo answers a local bakery owner’s question on how to drive more traffic to her store.

5 Places To Find More Customers, From A Top Network Marketer.

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download your free report now: http://www.AllAboutOnlineMarketing.com/LeadGenerationReport/

Everyone taking advantage of the free report will receive a gift. To find out, just download the report and you’ll be glad you did.

What do network marketers aka mlmers, online marketers, solopreneurs , work at/from home moms and other digital entrepreneurs have in common? They all need customers and are looking for ways to find them, preferably without spending any money.

What if a successful entrepreneur to the tune of million dollars in sales showed you her top 5 places to find customers? Will you pay attention? It is said that to be successful, just do or model what other successful people did. Well in the following video, Tanya Aliza-a successful network entrepreneur will show you her top 5 places for finding customers or leads. I promise you’ll learn to generate leads for your business from 5 top places and it won’t be boring. Pull your notepad and get ready to write and implement:

How did you like this teaching? Have additional suggestions? Tell us…Leave a comment below.

 

Build Your List With Facebook Ads in 24 Hours And Make $200 Per Day

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download your free report now: http://www.AllAboutOnlineMarketing.com/LeadGenerationReport/

Facebook ads has now been one of the bet if not the best method of choice for online marketers to generate leads , build a list and generate sales online. The issue is, how to do it. There are many articles and other videos that make it sound as if it’s an easy feat but the reality is that unless you know what you do it might end up costing you more thank you anticipated. So how can you successfully and profitably generate leads, build your list and make sales using Facebook ads? Well by simply learning from other successful online marketers and entrepreneurs and duplicating or copying what they have done; or are doing with their Facebook ads methods. Here are two video from 2 successful and established internet entrepreneurs, Aurelius Tjin and Alex Becker:

First Aurelius: He’ll show you how he was able to build a list in 24 hours using Facebook ads:

And last but not the least (far from that…), Alex a multimillionaire SEO and software online entrepreneur will show how to generate $200 a day using Facebook ads:

Watch, learn and apply. Also remember to leave a comment on these videos and even your questions if any. Finally download the free report on top of the page to access the top lead generation resources online. Facebook is only one of them.

I hope you’ll enjoy reading this post and that it added great value to your online learning experience.

 

Top Online traffic Source For Beginners

Lead Generation Tip
Want to know the top lead generation resources online and take advantage of them before your competition does? Download your free report now: http://www.AllAboutOnlineMarketing.com/LeadGenerationReport/

The recurrent question for anyone involved in marketing online. What are the best traffic sources? Well, there’s been many answers on that. But here’s another one, this time in the form of a YouTube video from one of the best internet marketers out there, named Alex Becker. His language can be a colorful one but he gets the point in a very practical way. Check this best online traffic source video here:

How To Get Free Traffic-Yes No-Cost-Not Even A Cent.

Ever head the heard the saying: No traffic, dead business? No? Well You’re right I came up with that one. Indeed, internet traffic is one of the most essential commodities for a website. Most online traffic experts say that you have to pay for traffic. They usually hold the view that in today’s competitive digital landscape, there’s no way around it. Yet there’s so many ways to attract visitors for free. You just have to be a little creative or just look. The cost internet marketing method is still alive and well. Check these 5 methods for getting more traffic at no cost…Yes, you read it right, without paying a cent:

1. Build Up Your Social Media Sites

If you’re an online marketer, including a web blogger and owner; or what is generally known as an online solopreneur, you should have an account with the most popular social networking sites. These are usually use to direct targeted traffic to to web sites! It’s easy and it’s free. All you need are followers and friends. Take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website’s URL.

2. Create Useful Content

When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.

Website Traffic Hot Tip
Want to learn how to generate free traffic to your website in a hands on fashion? Here’s a video course that show you how to do it. You heard it takes money to make money, right? Not necessarily,..In addition to learning free traffic tactics, you’ll learn how to generate income online without spending any money. These 3 guys have done it to the tunes of millions. Check this video course. You won’t regret it: http://www.AllAboutOnlineMarketing.com/ncisb-video

3. Optimize For SEO

Speaking of which, it’s important to clean up your website for Search Engine Optimization purposes. The SEO game is simple- if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!

4. Attach Your URL

Do you frequent forums and groups? There could be traffic lurking in there if you’re smart enough. Register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature- include your site’s URL in as well. People will get curious as they like your post and see what your website is all about.

5. Look For Free Site Promotions

There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. Best of all, they are free and only take up a small portion of your time. Invest that time and it’ll be time well spent with great rewards in terms of free and high traffic (targeted on top of that) and ready to respond the way you expect them to, whether by making a purchase, signing up for your newsletter,or contacting you for your service. Just do it and be consistent.

Media buying-A Boon for Local Businesses

Media buying has proven to be an immensely helpful source of traffic that helps businesses get targeted traffic to their website and ultimately enables them to boost their profits.
For local businesses, media buying can be a good way to expand their products and popularize their brand. Media buying helps local businesses grow by advertising their brand online via other websites.
It provides the local business owner the methodology to negotiate the most favorable terms for their business in terms of cost, performance, placements and cancellations. By doing this, they get better returns for their investment.
With media buying, a small business can take advantage of the efficiency gains in advertising and the ad space buying processes. These gains help increase sales of the brand by exposing the business’ products with complete ease.

Media Buying Hot Tip
Want to learn more about media buying and its potential benefits? Download this free report and get the knowledge and understanding you need to make the best of this wonderful. Get your free report at: http://www.AllAboutOnlineMarketing.com/MediaBuying/index.html

With media buying, small business owners can create an awareness for their brand and company online. Small business owners can choose a site with higher traffic that would be relevant for their brand which can bring the targeted audiences to them.
The key for a business to successfully use media buying is to find where its customers are and how they’ll find it through that channel. By placing its ads at the correct location, the chances of its visibility get increased many fold.

Here’s a great media buying article showing the best media buying sites for small businesses. Access it here
Media buying is a cost effective method for local businesses owners because they only have to pay for the ad space made by the number of people clicking the ad from their website. It is cost effective, as well as result oriented.
Before implementing a media buying campaign, the business marketer should make sure that the site on which he will be promoting his brand will get him the targeted audiences. A media buyer needs a comprehensive online marketing strategy designed to attract and convert those leads into sales.
Media buying services include the purchasing of media space on a website which is visited by a particular audience. The media service keeps track of the visits to the advertiser’s products and services.
Media buying provides local business owners a chance to make their brand reachable to more people. This will increase the frequency of the targeted audience, and will help to convert them from visitors to paying customers.
Another advantage of media buying is that it is cheaper, it can target the market better and you can be at the right place at the right time. Media buying helps user interaction because everything is measured and quantified to make the buyer know the exact source of traffic.
Media buyers can also know the amount of time visitors spend on their ad and what keywords they used to find them. Online media buying helps to enhance your visibility online in a competitive environment.
To conclude, the tools available to small business through media buying can generate prodigious results in the form of tremendous traffic, leads and sales, all targeted, i.e if used properly. That’s why we strongly encourage you to download the free report mentioned in the box above.

7 Critical Steps To High Website Traffic and Ranking

Website Traffic and Ranking infuencersAttracting more visitors or traffic and ranking high on search engine results, that is the concern and challenge of every internet marketer, business owner and other home based business (offline or online). This is one of the most searched topic for these. Again, Google plays a major role in this, being the dominant search engine out there. The recurrent question: How does Google or any other search engine provider (Bing, Yahoo..etc..) decides how to rank a site? Well, the latest factor that Google and probably Bing and others take into consideration is the time spent by visitors on a site or blog. That is also known as engagement. That’s already one of the metrics used by Google’s YouTube and even Facebook (in terms of shares) to determine what content to promote and rank high in the search results. Then the question becomes: how do you get visitors to spend time on your website, page or post? There are 7 ways to keep web surfers and visitors engaged according to Eric Siu in this article in entrepreneur magazine. Here they are:

1- Be memorable to them, aka purple cow which is a term coined by the Seth Godin. In other words your article or post must capture your readers/visitors attention and leave a mark, as your articles stands out. This is the things viral articles, posts and other videos are made of and that lead to shares on other social media platforms. So know your stuffs, find your voice and style and present your topic in such a way that it breaks from the mass of other similar related writings or creations that adds to the already big info noise on the net.

2- Add a video, which is relatively easy. You can either create one of your own, making sure that it follows the same rules as the one above; or you can embed one from YouTube that is already viral or has the potential to be so, as long as it meets the criteria from step 1.

3- Write long article or post. the author says that 2000 words is a good number. This is obvious as the sheer length will keep visitors on your site or blog. It will still be necessary to make the topic or story worth their while.

4- Create content: You’ll hear it again and again in this digital age…Content is king. It’s all about providing value to your visitors.

5- Make your website or blog visitors visit a pleasant one: This is about your site design and navigation…Make it easy for them to find what they’re looking for. Another aspect of this step is addressed in step 6….

6- Fast loading time. It says it all. People are in a hurry nowadays. Attention span are shorter and so is patience. So help yourself and help your visitors bu setting your site to load fast.

7- Related post or articles. If you have a WordPress site there are plug ins for that. Again, information, content is king. People want to learn, so provide value.

All in all search engine providers are all about providing value to their users and that involves such elements as the quality of the content, the visitor’s experience on the site (load time, mobile friendly etc…). It’s an interesting mix. While I am at it I’ll make sure to follow these rules. Below is a video about the topic of attracting and retaining traffic:

 

This is video is a great complement to the topic discussed here. Leave your comments below and share what you have learned that helps attract and keep more visitors on a site or blog.