It’s already a well established fact that in order to be successful a business and more particularly a small business be it a painting contractor, a local dentist or lawfirm, etc…they must generate leads. Without the latter there’s no sales; and no sales equals no revenue, therefore no profits and finally no business, which means death.
When it comes to generating leads online, the best way for a small business to do so is by producing valuable content that address the needs or issues of the particular audience that is being targeted. So if there’s no leads attracted, it’s important to identify why? Has the target market been properly defined (i.e does the customer avatar for the business been well formulated?). There’s a number of reasons why a business’s site or online marketing efforts have no results in terms of prospects.
This being said, it’s pretty much easy process…Or is it? Once you have produced these leads, the question becomes do they convert? If not why? Again there’s a number of reasons why a business’s website promotion does not have the expected outcome. In the following article link from Hubspot, all these reasons can be boiled down to 9 online prospecting errors marketers make that results in either not attracting enough prospects to their internet property (site, landing page, etc…) or the ones who agreed to provide their information in exchange for whatever ethical bribe or lead magnets was used as incentive; these do not convert into sales. Find out more and learn how to avoid these lead generation mistakes.
Learn also from the video below some ideas to generate leads for your local business. Internet marketing expert Marie Forleo answers a local bakery owner’s question on how to drive more traffic to her store.